Wha? You Don't Know JAKK?

JAKKS Pacific, Inc. (Public, NASDAQ:JAKK)

Yikes! Look at all that awful red! Oh my!

So, you don't know JAKK. hehe

Well, I could say "Here is the blah, blah on the company:" and go on with the long description which would be:

JAKKS Pacific, Inc. (JAKKS), incorporated in January 1995, is a multi-line, multi-brand toy company that designs, produces and markets toys and related products, writing instruments and related products, pet toys, treats and related products and other consumer products. The Company focuses its business on acquiring or licensing trademarks and brand names with long product histories (evergreen brands). JAKKS' products are toys and accessories that include traditional toys; craft, activity and writing products; seasonal/outdoor products, and pet products. On February 9, 2006, the Company acquired all of the assets of Creative Designs International, Ltd. and a related Hong Kong company, Arbor Toys Company Limited (collectively, Creative Designs).

Traditional Toys

The Company's traditional toys include electronics products; wheels division products; action figures and accessories; infant and pre-school toys, and fashion dolls. JAKKS' electronic products category includes its Plug it in & Play TV Games, Vmigo virtual pet gaming system and Laser Challenge product line. The Company's TV Games titles include licenses from Namco, Disney, Marvel and Nickelodeon, and feature such games as Dora the Explorer, Disney Princesses, Ms. Pac-Man and Pac-Man. JAKKS regularly releases TV Games titles for the pre-school and leisure gamer segments, including Wheel of Fortune, Deal or No Deal, Sesame Street and Thomas the Tank, and during the year ended December 31, 2006, it introduced TeleStory interactive electronic books featuring classic and other stories, including Dora the Explorer, Lion King, Cinderella, and Winnie the Pooh, and Vmigo virtual pet gaming system, both of which use the Company's plug-and-play television technology.

JAKKS internally developed a line of toy wheels and play sets called Fly Wheels that feature scale replicas of automobile tires and wheels and skateboard wheels. The wheels are launched from a handle with the pull of a zip cord. The Company's Remco toy line includes toy and activity vehicles and other toys. It also produces infrared radio controlled vehicles and Mighty Mo's toy vehicles. JAKKS' toy vehicle line consists of an assortment of rugged die-cast and plastic vehicles that range in size from four and three-quarter inch to big-wheeled seventeen inch vehicles. The Road Champs product line consists of detailed, die-cast replicas of new and classic cars, trucks, motorcycles, emergency vehicles and service vehicles, primarily in 1/43 scale (including police cars, fire trucks and ambulances), buses and aircraft. Through licenses, the Company produces replicas of vehicles, including those from Ford, Chevrolet and Porsche. JAKKS' extreme sports offerings include its MXS line of motorcycles with riders, off-road vehicles, personal watercraft, surfboards and skateboards, which are sold individually and with playsets and accessories.

The Company has a toy license with the World Wrestling Entertainment (WWE), pursuant to which it has the right, until December 31, 2009, to develop and market a line of toy products based on the WWE professional wrestlers. These wrestlers perform throughout the year at live events that attract crowds, many of which are broadcast on free and cable television, including pay-per-view specials. The Company also develops, manufactures and distributes other action figures and action figure accessories, including those based on the animated series Dragon Ball Z and Pokemon.

JAKKS' pre-school toys include Care Bears plush and electronic toys, Doodle Bear plush and Cabbage Patch Kids soft body dolls. These products generated a significant amount of net sales during 2006. The Company's line of pre-school Child Guidance electronic toys features the character Barney. It also produces a line of licensed television activity products featuring HIT, Disney and Nickelodeon characters, as well as non-licensed versions. Its line of children's indoor slumber bags features Dora the Explorer, SpongeBob SquarePants and Blue's Clues, in addition to its own designs. Fashion and mini dolls and related accessories, includes Disney Princess dolls sold to Disney Stores and Disney Parks and Resorts, and private label fashion dolls for the Company's other retailers.

Craft, Activity and Writing Products

The Company markets products into the toy activity category, which contain a range of activities, such as make and paint your own characters, jewelry making, art studios, posters, puzzles and other projects. These activities, which feature characters, such as Nickelodeon's Dora the Explorer, among others, have immediate visual appeal and brand recognition. JAKKS' product lines also include stationery, back-to-school and office pens, pencils, markers, notebooks and craft products, such as Blopens and Vivid Velvet activities. These products are primarily marketed under its Flying Colors and Pentech brands, in addition to various private label and other brands.

Seasonal/ Outdoor Products

JAKKS has a range of seasonal toys and outdoor and leisure products. The Company's Go Fly A Kite product line includes youth and adult kites and an array of decorative flags, windsocks and windwheels. The Company's Funnoodle pool toys include the basic funnoodle, pool floats and a variety of other pool toys. Its The Storm product line includes water guns, gliders and sport balls. Another outdoor product is JAKKS' Fly Wheels XPV and Flight, extensions of its Fly Wheels vehicle line, incorporating the Company's rip-cord design and connector with flying discs and flight-powered foam planes. JAKKS' junior sports products include Gaksplat and Storm, which include a variety of mini sport balls and activity products.

Pet Products

The Company entered the Pet Products category with its acquisition of Pet Pal Corp., whose products include pet toys, treats, beds, clothes and related pet products. These products are marketed under JPI and licenses include American Kennel Club, The Cat Fanciers' Association, Bratz, Disney and Marvel, as well as numerous other entertainment and consumer product properties.

The Company competes with Rose Art, Hasbro, Binney & Smith and RC2.

Or I could just sum it up and say "Hannah Montana"!

ohhh, btw... did you know she started a 54 city tour October 18? ;)




Bottom Line:

I will be initiating a position
in this stock tomorrow.

My short-term price target is $29.69.

Good luck all!